NEW ENERGY IS HOT IN BUS INDUSTRY.

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Yutong, nk, such as news spread of big events, in March 2015 (March 2, 2015-2015) on March 29, 4 weeks, the first influential domestic passenger car eight enterprises index to 30.6 points, week were about 7.7 points, although than in February 2015 to 5.6 points, up 2.1 points, but still less than 23% annual week all standard (10).

In terms of enterprise week all performance, compared with 2015 in February, march, notable is: suzhou Jin Longhai lattice, the fai and large Jin Longsan companies do well, zhou score standard, including suzhou Jin Longhai lattice is 8 companies in March to mark the only 4 weeks. (sinotruk parts, howo parts, howo truck parts)

Specific terms, in March 2015, eight bus companies a total of 206 actual related news (excluding repeat and reproduced, the number of news source: baidu news search and the first commercial Shared bus vertical website search), 650 (included in the reproduced) baidu news included, article 108 of the five web portal, sina, tencent, netease, sohu, phoenix) news, included;Article 224 the five buses vertical sites (the first commercial Shared, square net, China passenger car information network, China union network) bus network and coaches news features.

For weeks, cmpared with 2015 in March, the above four indicators tend to rise sharply, relatively obvious increase, especially the two indicators reflect social media attention (that is, the baidu news collection and five major portal), growth of 143% and 77%, respectively;The last item on the index, namely bus vertical website news, included, are a 30% decline.

In terms of the first influence index, in March 2015 in 4 weeks, yutong bus in four statistics, there are two weeks, ranking the first;In terms of demonstrating compliance, (sinotruk parts, howo parts, howo truck parts) hagrid, the fai and grab an eye most big jinlong, the week of march score can satisfy the requirements of standard.In March 2015 weekly ranking and standard details see the table below:

In March 2015, in terms of actual news release number, the top three companies respectively is yutong (64), nk (51) and the fai (31);Baidu news included in the top three companies are respectively yutong (263), nk (199), the hui (72);Coach vertical website news included (including reprint quantity) of the top three companies are suzhou Jin Longhai case (62), yutong (33), zhongtong (31).

General comments: in March 2015, despite the "yutong two car protection programs show professional service" and "yutong new energy plan more than 10000 vehicles" such as communication event driven, yutong bus public opinion propagation overall fluctuate is lesser, weeks score of 2.2 points, although last month rose 0.1 points, but still fails to meet standard requirements.

Specific view, 4 weeks in March 2015, yutong bus to 8.6 points, weeks of 2.2 points.Compared to 37% in February 2015 the scoring percentage, yutong bus accounted for 28% of total score in March.The table below for the manifestation of yutong bus in March 2015. From the table above shows, in March, 2015, in terms of the actual number of news, yutong business news accounted for 38%, fell by 7% in February (41%);In terms of social media news features, two indicators of business news accounts for comparison, also fell in March, respectively by 67% and 80% in February, down to 29% in March and 50%.In March 2015, yutong bus per week on average have 16 actual news, news, included 66 baidu, 13 portal news features, vertical website news included eight buses.

The above-mentioned intuitively reflect, yutong is worse in March 2015, rather than in the professional media news closely related to poor. General comments: in March, 2015, in this second camp, three companies overall performance is poorer, suzhou Jin Longhai only a corporate standard.Although nk passenger cars in the social media attention is higher, but due to the low special media attention, failed to meet all the standard;And zhongtong coach news in social media and professional media attention is low, has not up to standard. It is worth mentioning that in March 2015, three companies accounted for 48% of the total score, your a total score of 63% in February.The manifestation of businesses are listed in the table below: (sinotruk parts, howo parts, howo truck parts)

The above-mentioned intuitive reflect, in March 2015, nk in social media news attention is higher;While suzhou Jin Longhai lattice bus ahead on professional website news, included.In March 2015, the average every week three bus companies on the number of actual news for eight, baidu news for 24, portal news article 4, coach vertical website news as 10.Can be seen from the chart, in March 2015, in spite of the spread of hagrid and nk two bus companies, but only in the vertical website news included five coach an indicator beyond all the standard, while the other three indicators are lagging behind the weeks are standard.

However, from the perspective of industry hotspot in March 2015, the industry focus in the second camp enterprises occupy more, nk has "nk bus power new energy automobile business" big event;Suzhou Jin Longhai lattice are spread around the "new energy bus";Zhongtong coach related spread hot remains focused on business news.